stuffed animal: Trix Rabbit

James Caleb Jackson, a conservative vegetarian, created the first breakfast cereal as an alternative to meat and eggs in 1863. Jackson created his cereal from graham flour dough that was dried and broken into shapes. It proved so hard that it needed to be soaked overnight in milk. In 1877, brothers, John Harvey and William Keith Kellogg, introduced their vegetarian patients at the Seventh Day Adventist sanitarium to a breakfast cereal made from ground zwieback and other hard breads. A few years later, William Keith Kellogg introduced Kellogg����_��s Toasted Corn Flakes, which had plenty of sugar and included an in-box prize. Kellogg proved a marketing genius����_��he packaged sugar and play in one box. Over the years, cereal has mirrored history beyond the breakfast table.

General Mills introduced Trix, a sweetened corn puff cereal in raspberry red, lemony yellow, and orangey orange, in 1954. The original box featured a flamingo mascot and the first commercials did not feature any mascots. Artist Joe Harris created and illustrated the Trix rabbit. The rabbit first appeared as a hand puppet that introduced General Mills sponsored kids' television programming. The rabbit would begin, "I'm a rabbit, and rabbits are supposed to like carrots. But I hate carrots. I like Trix." The company developed the character and he became a rabbit that tried to trick kids into giving him cereal. The children would respond, "Silly rabbit. Trix are for kids." The Trix rabbit remains one of the most popular icons in the cereal aisle.