stuffed figure: Snap, Crackle, and Pop

James Caleb Jackson, a conservative vegetarian, created the first breakfast cereal as an alternative to meat and eggs in 1863. Jackson created his cereal from graham flour dough that was dried and broken into shapes. It proved so hard that it needed to be soaked overnight in milk. In 1877, brothers, John Harvey and William Keith Kellogg, introduced their vegetarian patients at the Seventh Day Adventist sanitarium to a breakfast cereal made from ground zwieback and other hard breads. A few years later, William Keith Kellogg introduced Kellogg����_��s Toasted Corn Flakes, which had plenty of sugar and included an in-box prize. Kellogg proved a marketing genius����_��he packaged sugar and play in one box. Over the years, cereal has mirrored history beyond the breakfast table.

Illustrator Vernon Grant created Snap, Crackle, and Pop after he heard a jingle for the cereal. The jingle went "listen to the fairy song of health, the merry chorus sung by Kellogg's Rice Krispies, as they merrily snap, crackle, and pop in a bowl of milk. If you've never heard food talking, now is your chance." The three gnomes first appeared in 1939 as they fought against their rivals Soggy, Mushy, and Toughy for the hearts of children. Snap, Crackle, and Pop are the longest-running cereal advertising campaign.