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In "Sun Mad," Hernandez reconfigures the cheerful branding of the Sun-Maid raisin company into a grim warning. In response to her family’s exposure to polluted water and pesticides in California’s San Joaquin Valley, Hernandez sought to unmask the “wholesome figures of agribusiness,” such as the Sun Maid. The skeletal figure draws attention to the dangers and adverse effects of the various chemicals listed in the print’s lower register. 

Details

  • Title: Sun Mad
  • Creator: Ester Hernandez
  • Date Created: 1982
  • Medium: screenprint
  • Credit Line: Ester Hernandez, "Sun Mad," 1982, screenprint on paper, Smithsonian American Art Museum, Gift of Tomás Ybarra-Frausto, 1995.50.32, © 1982, Ester Hernández

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