Bio: Rero (1983) is an artist that examines the codes of our society, an in particular the codes of image and language. Notorious for his in situ pieces in public, urban spaces natural environments, his work revolves around language: single words, phrases short and long, that engage the reader based scenario in which they are placed. Rero systematically crosses out messages with a thick black line. This détournement distinctively characterizes his research on the negation of the image, one which testifies to the very process of thinking. It denounces a possible censorship and self-censorship that recall concepts linked to physical and intellectual private property of a piece of work, an object, a place, or even a person. When developing these themes, Rero launches his research with the acronym WYSIWYG - What You See Is What You Get – the perfectly encapsulates the visual overdose present in contemporary society.