TALK 03 | My banker rides a longboard | TGD vol. 03

People have changed. Media have changed. Languages have changed. Brands have changed. Right? Maybe not. Isn’t it true that a Brand should speak to people as it was speaking to its best friend? Isn’t it true that Designers are obsessed language creators? For us, yes. Informality is one of those languages. And it’s the key. The challenge is: how? How to draw that infamous line that separates being stupid from being informal? But hey, isn’t it the essence of Design?