In 2007 Matteo Bruno opened a YouTube channel as Cane Secco. In 2014 Matteo Bruno together with three other guys opened a video production studio named Slim Dogs Production. In 2018 Slim Dogs Production didn’t go under yet. How did a YouTube channel manage to evolve into a business activity? We in Slim Dogs will try to give an answer to this question although we don’t actually know how this could have happened, so don’t expect a big deal.