TALK 04 | The new era of traditional sign painting – Making a living by the brush | TGD vol. 03

The art of the traditional hand painted sign is having a revival. But why choose a hand painted sign, when you can get one made with an automated machine cheaper and faster? Because hand painted signs have soul! Made by human hands with all their beautiful imperfections, hand painted signs set a gap from the majority of digital rendered signage. Jakob Engberg is a full time sign painter, keeping the craft alive. He speaks about his passion for this traditional work and why hand painted signs have place in 2018.