TALK 05 | Stand-out packaging: when packaging mass-market meets design | TGD vol. 03

In supermarkets we can find the biggest cluster of popular graphic art made accessible to everyone: thousands of pictures, typefaces, illustrations, messages and colors. A visual universe based on patterns that have been standardized and flattened since too many years. We got used to an ugly aesthetic that sells. Will it be possible to bring back beauty, courage and fresh ideas in mass packaging?