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Textile label produced for Graham Co., Manchester depicting the Rampanchayatham

Unknown Maker(s)19th to 20th centuries

Museum of Art & Photography

Museum of Art & Photography
Bangalore, India

A textile label produced for Graham Co., Manchester, that uses imagery from Ravi Varma's Rampanchayatham. Seated at the centre on the throne with Sita on his lap, Rama has his ardent devotee Hanuman by his side. His brother Lakshmana is seen behind him like a shadow on the one side, while on the other are his two children, Luv and Kush.

Textile trade labels, also referred to as ‘tickets’ and ‘tikas’ remain a less popularly known, though entirely fascinating, by-product of Indo-British trade and cultural history in the eighteenth and nineteenth centuries. These trade labels formed an integral part of the publicity campaigns of both British and Indian mills of the period, and featured imagery that ranged from the mythological to the political. Customarily rectangular in format and marked by borders that usually carried the names of the mills or their agents, they were directly attached to cloth or pasted on the bales of cotton cloth being shipped. Every bale of yarn and cloth coming into India from England carried these labels or trademarks; and soon indigenous mills began to employ the same method of marketing their wares.

Details

  • Title: Textile label produced for Graham Co., Manchester depicting the Rampanchayatham
  • Creator: Unknown Maker(s)
  • Date Created: 19th to 20th centuries
  • Location: England/Germany; India
  • Type: Textile Label
  • Rights: Courtesy of the Museum of Art & Photography (MAP)
  • Medium: Chromolithograph
  • Museum No.: TC.639
  • Department: Popular Culture

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