Jointly initiated by BCAF, Youku Philanthropy, and China Foundation for Poverty Alleviation, the plan is dedicated to discovering and supporting high-quality philanthropically themed films, providing a communication and promotion platform, advancing the dissemination of philanthropic culture concepts, and promoting the sustainability of the philanthropy industry.
Major work included soliciting worldwide outstanding philanthropy movie shooting plans and providing funding, technical, as well as communication support, and also establishing communications platforms for philanthropically themed films. Four public programs were successfully organized in 2017, including the screening of I Am Not A Hero, The Ivory Game， Still Tomorrow，and China's Van Goghs.
The Ivory Game is a 2016 American documentary film, directed by Kief Davidson and Richard Ladkani. The film examines the ivory trade, which has become a global concern, pitting governments and environmental preservationalists against poachers and Chinese ivory merchants.