Personal name: Jackson, Michele, James, Carlos, Malveaux, Rholonda, Mack, Miranda
Corporate name: Coors Brewing Company
Caption: "The Martin Luther King Day Parade, drew over 100,000 people in downtown Atlanta despite the shivering cold weather. Coors Brewing Company sponsored a float which displayed the Coors 'Literacy. Pass it On.' Hotline number 1-800-626-4601. This is a call to action number to help people advance their reading skills or volunteer to help others. The parade was also televised on Superstation WTBS"--Caption.