The New Ethnography is a bilingual, interdisciplinary and scientific journal published by the State Ethnographic Museum in Warsaw. In a very interesting graphical and editorial layout lies interesting and thought-provoking content. The issues discussed in the text are richly illustrated with photographs and put forward issues in line with broader reflections on culture; from cognitive anthropology to hermeneutic reading, and from theoretical discourse to Ethnodesign, mass culture, folk art, museology, the precise study of individual objects, phenomena, or cultural facts.