Urban Qawwali is a completely new genre of music that fuses popular Sufi music mixed with modern Urban beats that is popularied among the new generation by Coke Studio. This Qawwali performance is shot by the photographer at a public protest site.The Qawwali compositions traditionally lay great importance to the lyrical value. The poetry is often so powerful that for centuries the poetic content has been used for social messages and even used for social revolution.
The Qawwali Project, is an initiative conceptualized by Manjari Chaturvedi where the untold story of Qawwali unfolds through the eyes of photographers. The practitioners are photo-documented with their performance art, their lives and their association with the Sufi shrines where they perform. Qawwali is the performance art and Qawwal is the practitioner. This is an attempt by the Sufi Kathak Foundation to document the traditions as they exist at the shrines itself.