The Sidai Family

Pictured here is a group of Sidai beaders who are all from one family. They all are an inspiration to Maasai women and girls and they continue to pass down their beading techniques from generation to generation.

Sidai Designs collaborates with Maasai women in Tanzania to create handmade contemporary jewellery and homewares. Their mission is to preserve age-old African beading tradition, work to create sustainable jobs and economic opportunities for Maasai women, and produce unique pieces that blend beading customs with a contemporary aesthetic.

In the third edition of the Wise Wall Project, we are collaborating with the culturally rich and one of the oldest communitys in the world, the Maasai community, in Arusha, Tanzania, in partnership with Vikram Solar Ltd., Vijana Inspiring Foundation, Lions Club of Dar es Salaam and Arusha City, and Google Arts and Culture. Along with building an on-ground community centre and museum for the community, we are bringing an exclusive insight into the life, lifestyle and learnings from this inspiring community.

The Wise Wall Project is an initiative of Project FUEL that aims to document, design and strengthen the wisdom of rural communities and marginalised villages using art and community outreach programmes. The arts lead the way to raise support for the challenges these villages face today like migration, quality education and access to basic amenities like water and roads.