Graphic design has a dual nature: it mixes rigour with experimentation and creativity to create an ever evolving scenario. Torino Graphic Days vol. 03 visual identity is meant to enhance and to examine this dual inclination through an experimental approach, using a playful tone. Using the ludic language as a universal communication field, the festival aims to be an open event mixing irony, fun and curiosity. A place where professionals, enthusiasts and kids of all ages can discover communication, visual design and art playing with us.