Manual for implementing the Sisley corporate identity.
Text from design: Vignelli exhibition label:
SISLEY Corporate Identity Manual of Graphic Standards
At about the same time of the Benetton projects, we were asked to design a new Corporate Identity for SISLEY, a Company that is part of the same Group. To differentiate from Benetton’s colorful image, we chose black as the Company chromotype, and we designed a logo accordingly. The black band of the logo is positioned in the center of any ad, poster, or other displays, building a strong brand image.