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Sisley Corporate Identity Manual / Mannale di Immagine Coordinata title page

Massimo Vignelli

Vignelli Center for Design Studies

Vignelli Center for Design Studies
Rochester, New York, United States

Manual for implementing the Sisley corporate identity.

Text from design: Vignelli exhibition label:
SISLEY Corporate Identity Manual of Graphic Standards
Italy 1996
At about the same time of the Benetton projects, we were asked to design a new Corporate Identity for SISLEY, a Company that is part of the same Group. To differentiate from Benetton’s colorful image, we chose black as the Company chromotype, and we designed a logo accordingly. The black band of the logo is positioned in the center of any ad, poster, or other displays, building a strong brand image.

Details

  • Title: Sisley Corporate Identity Manual / Mannale di Immagine Coordinata title page
  • Creator: Vignelli, Massimo, Vignelli Associates
  • Date Created: 1996
  • Physical Dimensions: 12 5/8" x 12 5/8" (32.07 x 32.07 cm)
  • Original Language: English; Italian
  • Medium: lithograph on paper
  • Industry: Retail trade
  • Function: manuals
  • Form: loose-leaf binders
  • Collection: Massimo and Lella Vignelli papers
  • Client Location: Treviso, Italy
  • Client: Benetton
  • Category: graphic design

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