Tourism Museum, room 111

The Tourism Museum is a collaborative, non-profit initiative dedicated to disseminating and celebrating the history of the global tourism sector. Unlike traditional museums, it functions as a "diffuse museum": it doesn't have a single main building, but rather its headquarters are the entire world. Its primary mission is to rescue historical objects from oblivion, such as old travel guides, pioneering brochures, posters, and hotel keys, to pay tribute to the people, companies, and destinations that laid the foundations of the travel industry.

Instead of conventional galleries, the project comprises more than a hundred physical rooms spread across various countries. These "rooms" are actually display cases and small exhibition spaces installed within establishments within the sector itself, such as hotel lobbies, travel agencies, tourist offices, or universities. Each room is curated and dedicated to a specific theme, generally closely linked to the tourism history of the city or institution hosting it.

This internationally recognized exhibition space is located in the Cetinje Tourist Office in Montenegro. Its opening marks a significant step for the museum, bringing its exhibition to the Balkans and paying tribute to the heritage, culture, and development of tourism in Montenegro's historic former capital.