Loading

Toy automobile:50th Anniversary Plastinum Series: #23 Winston

Action Performance Companies, Inc.1998

The Strong National Museum of Play

The Strong National Museum of Play
Rochester , United States

Each car racing in a NASCAR-sanctioned race competes with the backing of a well-heeled sponsor. Corporations that hope to make customers of NASCAR fans spend millions supporting the drivers, pit crew, cars, transport, and other expenses of their "team." In return, corporations that spend the most to sponsor a team select the color-schemes of the team cars and place the company logo prominently on the car hood. Associate sponsors place smaller corporate logos on the sides of race cars or on quarter-panels. Smaller logos can cost as much as $1.5 million for a racing season. Major sponsors, of course, pay millions more. Much of the expense of sponsoring a race car on a NASCAR circuit covers fuel costs - not just the fuel costs on race day, but fuel to tests cars and to transport them and their pit crews, drivers, and back-up drivers from track to track.

Show lessRead more
  • Title: Toy automobile:50th Anniversary Plastinum Series: #23 Winston
  • Creator: Action Performance Companies, Inc.
  • Date Created: 1998
  • Location: China
  • Subject Keywords: NASCAR, cigarette, tobacco
  • Type: Transportation Toys
  • Rights: Goodyear Tire & Rubber Co.
  • Medium: plastic, metal, paint, cardboard
  • Object ID: 115.2339
  • Credit Line: Gift of Steven F. Vanwinkle in memory of Lisa Vanwinkle.
The Strong National Museum of Play

Get the app

Explore museums and play with Art Transfer, Pocket Galleries, Art Selfie, and more

Home
Discover
Play
Nearby
Favorites