toy camera: Rattle Toy Camera

In the late 18th century, Thomas Wedgwood discovered a way to make simple prints by exposing silver nitrate to the sun. Wedgwood’s breakthrough led to the camera. Original cameras proved large and expensive. Over the years, a series of technical advances brought cameras into the mainstream. In 1900, Kodak offered The Brownie, which sold for one dollar. Replacement film cost 15 cents. The Brownie derived its name from Palmer Cox’s children’s book series, “The Brownies.” Kodak founder, George Eastman, recognized the role of women and children in integrating cameras into daily life. The company’s advertisements soon targeted these groups directly. Kodak marketed The Brownie in popular magazines, sponsored a Brownie Camera Club for children under age 16, and hosted special events to keep consumers engaged. Kodak brought photography into the hands of amateurs. Companies have since introduced hundreds of toy and novelty cameras intended for play. Cameras serve as a device for learning, a means of preserving memories, and a fun way to explore creativity.