To celebrate the release of the Xbox One X video game console in 2017, Microsoft partnered with Ford to create a special edition of the Ford F-150 Raptor pick-up truck. It features unique graphics, including the Xbox logo in green, along with custom wheels, bumpers, and LED lighting. It premiered at the Specialty Equipment Market Association (SEMA) show in Las Vegas, then traveled to Time's Square, New York, to deliver the first retail editions of the Xbox One X console to Microsoft's flagship store. The truck also appeared in the video game Forza Motorsport 7, as the Forza franchise has long partnered with Ford to feature its vehicles. In 2019, Mattel released a Hot Wheels version of the truck.