Undelivered remarks prepared for the Dallas Trade Mart, November 22, 1963, first of 37 speech cards

President Kennedy was assassinated on November 22, 1963 while riding in an open car, with his wife by his side, during a political trip to Texas. The President’s motorcade had been headed to the Dallas Trade Mart where he was to deliver these remarks to a crowd of more than 2,000 people—members of the Dallas business community and other local leaders.

JFK came to the Presidency with the promise of increasing America’s strength in a perilous world. In this undelivered address prefacing his 1964 campaign for re-election, he recapped the advances the nation had made during his time in office.