Underground Posters, Washington, DC Metro, Farragut West Station

In October 2012, just before the presidential election, Jeff Gates bought advertising space in the Washington, DC Metro. This ad was at the Farragut West Station on the Orange and Blue lines.

This ad, along with a second at the Gallery Place Metro Station, encouraged dialogue about the issues taking place close by on Capitol Hill. Gates would stand by these posters on a daily basis, listening to comments and engaging the public about the issues.

Designer note: To match the ratio of the horizontal backlighted signs, Gates constructed the rest of the image beyond the original vertical poster.

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The posters in this series reflect the conflicts the American political system has been experiencing during the turbulent period between 2010-2018. They are meant to encourage an exploration and a dialogue about the cultural minefield we now find ourselves in.