Bloomingdales packaging unedited

Vignelli, Massimo and Vignelli Associates

Vignelli Center for Design Studies

Vignelli Center for Design Studies
Rochester, New York, United States

Photograph of bags and boxes for Bloomingdale's department store.

Bloomingdale’s department store was celebrating their 100th anniversary in 1972 and hired Massimo Vignelli to give them a new graphic identity. This new identity included a custom typeface, Bloomingtype, which combines the typefaces Avant Garde and Futura.


  • Title: Bloomingdales packaging unedited
  • Creator: Vignelli, Massimo, Vignelli Associates
  • Date Created: 1972
  • Physical Dimensions: 120 mm
  • Original Language: English
  • Medium: color transparency
  • Industry: Retail trade
  • Function: packaging
  • Form: photographs
  • Collection: Massimo and Lella Vignelli papers
  • Client Location: New York, New York, United States
  • Client: Bloomingdale's
  • Category: graphic design

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