Untitled from American Supermarket

For the groundbreaking exhibition American Supermarket, artists stocked shelves with their creative goods, including Andy Warhol’s Campbell’s Soup Cans and Robert Watt’s Untitled (Egg Cartons). Checkout counters, aisles of shelving, and Muzak gave the gallery the look and feel of a real store, as did a turnstile (then commonly found in grocery entrances) created by artist Richard Artschwager. Held at the Bianchini Gallery in New York in late 1964, the exhibition effectively launched Pop art. Warhol sold his cans for $18, and shopping bags silkscreened by Warhol and Roy Lichtenstein rung up for $12.

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