During the Pong craze of the 1970s, many electronic game manufacturers released "Pong clones" under their own brand. One such company was General Home Products, which produced a series of games under the trademarks Wonder Wizard and Gulliver. All games were officially licensed by Magnavox. General Home Products released a total of five games, including the Bulls Eye, which included a light gun and came pre-loaded with six Pong-style games.