Although it offered higher image quality than competing VHS and Betamax videotapes, the laser videodisc format never made significant inroads into the American consumer electronics market. Between the first North American videodisc release--"Jaws" in 1978 under the MCA DiscoVision brand--and the final films released on the format in 2000, videodisc technology could only be found in 2% of American households. The DVD supplanted the videodisc as the medium for pre-recorded entertainment in the early 2000s.