play set: Poopsie Pooey Puitton Slime Surprise Kit

In 2018, toy maker MGA Entertainment Inc. sued luxury brand Louis Vuitton in a dispute over MGA’s Poopsie Pooey Puitton, a top-selling slime kit housed in a poop-shaped carrying case. MGA noted that no reasonable consumer would mistake Pooey Puitton, retailed for $59.99, for costlier Louis Vuitton handbags. MGA noted that Pooey Puitton was a protected parody “designed to mock, criticize, and make fun of that wealth and celebrity” associated with Louis Vuitton’s products. Despite the controversy, MGA’s line of Poopsie Surprise toys were a holiday hit. The Poopsie Pooey Puitton Slime Surprise was sold-out at Target and Amazon.