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What nylon did for your legs, LYCRA will do for your figure!

1961

Science History Institute

Science History Institute
Philadelphia, United States

Magazine advertisement for DuPont Lycra, the brand name for the polyester-polyurethane copolymer invented by Joseph Shivers in 1958 at the DuPont laboratory in Waynesboro, Virginia. The advertisement was published in the September 22, 1961, edition of Life magazine. In the image, a dark-haired woman wearing a white bra and girdle is reclining on an ornate chaise lounge.

Details

  • Title: What nylon did for your legs, LYCRA will do for your figure!
  • Date Created: 1961
  • Date Published: 1961
  • Provenance: Science History Institute
  • Subject Keywords: E.I. du Pont de Nemours & Company, Lycra, Spandex
  • Rights: No Copyright - United States
  • External Link: View our digital collections

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