White House Shoes

As advertisers moved into the 20th century, they became more and more sensitive to both the topics of woman suffrage specifically and women's rights in general. Whatever their own thoughts were on the concept of women's voting rights, they realized that they needed to appeal to women's desires and ambitions if they hoped to sell their products. This particular booklet for "White House Shoes" addresses the ambitions of many women to be lawyers, athletes, and artists. The cover illustration shows a women dreaming not of the right to vote, but of the right to become President one day.