"When you see “an inverted bat holding a coin in its mouth” (Bat means Fortune in Chinese), you will immediately know that is a pawnshop. If you take a closer look at the pawnshop, you will find that the Chinese traditional culture is actually quite sophisticated.
Appreciating neon signs is no difference than appreciating Chinese calligraphy. Every dots and strokes of the character in the sign contains craftsmanship and the hard work and emotions of the craftsman. The importance of the outline of the neon characters and the order of the strokes is just as complex as those cartoon characters signs. The moment that the electricity passes through the circuit is similar to dropping the ink onto the paper — filling the darkness with neon lights in the sky."