Women countered the argument that they were too pure for the dirty business of politics by invoking the Progressive Era’s belief in “social housekeeping.” The logical extension of women’s ability to clean and order their homes was to apply those skills to clean and remedy the ills of society.
The postcard was part of a 1911 campaign for suffrage in California, which by a state-wide referendum in that year became the sixth state to approve woman’s suffrage.
The National American Woman Suffrage Association began a postcard campaign in 1910, partly to raise awareness of the cause and partly as a fundraiser. The cards could be funny, serious, or sentimental. Some employed powerful patriotic symbols and logical arguments to make their case for woman’s right to vote.