Women's World Cup banner, Lionesses

A banner produced by artists Will Bindley and Eugene Noble exclusively for the National Football Museum, commemorating the Women's World Cup in France.

National flags are a common sight on the terraces. The artists have used this format to highlight various initiatives to progress opportunities for women in sport.

The #changethechannel campaign will challenge all sports bars and pubs that screened the men’s World Cup last year to show the women’s tournament this year.

'Pourquoi pas les femmes?' is a call for a level playing field for women in sports. It was a slogan famously worn on the shirt of a female runner who entered a men-only race in France in 1975.