Byblos velveteen and embroidered ski parka 1980s

Ski parka
1980s
Italy
By ‘Byblos’
This luxurious ski parka is made from a blended cotton and viscose velveteen fabric (81% cotton, 19% Viscose) and is lined with a quilted acrylic fabric.


Other information
Velveteen is a type of cotton fabric woven with a short pile which makes it soft to the touch. It superficially resembles velvet, a textile traditionally made from silk, but differs in cost, texture, and appearance. The material is used in a wide range of clothing and crafts projects, and is usually available for sale in crafts stores in a variety of colors. Like other textiles, velveteen is also available by the bolt for large projects.
Velvet is an ancient fabric which has been made from silk thread for thousands of years. Velveteen is a more modern adaptation, with a name which clearly indicates that the manufacturer wants consumers to associate it with velvet. Like velvet, velveteen is woven in a doubled format and sheared when it is finished to create two pieces of cloth with a “pile” of threads which stick out. The pile is very soft, and the fabric can be pressed to make the pile lie in one direction or another after it has been woven and sheared.
Unlike velvet, velveteen has some give, since it is made from cotton. Another related textile, velour, is made even more stretchy by being knitted instead of woven. Velveteen is also prone to shrinkage, like other materials made from cotton. It will tend to fray and fade in the long term, especially since velveteen is machine washable, which can lead to more wear and tear on the fabric.
Source: http://www.wisegeek.com/what-is-velveteen.htm

Founded in Italy in 1973 by a group of designers, Byblos originated as a division of Genny SpA, taking its name from a hotel in Saint Tropez (France). Byblos soon became a magnet for young fashion designers from all over the world like Gianni Versace (from 1975 to 1976), Guy Paulin (1979-1982) and the duo Alan Cleaver and Keith Varty, who marked a turning point in the history of the company from 1981 to 1996.
These two ex students of the Dorothée Bis, Paris were just what the Italian fashion brand needed at the time: a youthful exotic touch, relaxed informality and a slight sense of humor expressed mainly in the use of colors. They soon brought the brand great success, allowing Byblos to become an independent company in the 1980's. The target customers were twenty to thirty somethings looking for a fresh, young look, which was achieved with the embroidery and special detailing that make Byblos garments unique.
Expressing the key to the brand's style, Varty said in an interview for the magazine Women's Wear Daily that their product had to be “saleable, in the right fabric, with this young image and it's got to be fresh in every season”.
Source: http://www.made-in-italy.com/italian-fashion/designers-and-brands/byblos

Byblos is an historical brand with a young and contemporary spirit. It is represented through sophisticated and trendy products characterized by glamour prints, an innovative use of patchwork, wearability, appeal and essential details which reflects Byblos world. Byblos collections have strong stylist references and inspiration which comes from Art, Design and Contemporary Architecture.
Source: http://fashiongear.fibre2fashion.com/brand-story/byblos/brandphilosophy.asp