Ma Dhuli Collection at Ananta Show

The Ananta show had a special organic and herbal cotton collection called 'Ma Dhuli'.

The cotton is grown by small-time farmers using organic methods of cultivation. When cotton is processed from fibre to yarn only hand-operated charkhas are used. As the fibre is coloured, no dying process is required. This process eliminates a lot of wastage of water and keeps chemicals away from surrounding environment. Thus the entire sustainable cotton collection generates employment for rural households. SEWA enables women artisans to become economically independent.