Bartender and bar manager of El Copitas Bar, nominee for the Inshaker Bartender Awards 2019, Zhenya Zarukina, made almost the entire bar and restaurant industry of St. Petersburg to separate glass from the main waste by launching the #ForMemoryChallenge campaign. “Before that, I had nothing to do with the environment, the step towards conscious consumption happened by itself: I read a note, saw a photo of landfills or the ocean shore in tons (!) of plastic - all this has a cumulative effect. , I just started thinking about what I can give to our planet."