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“Tokyo Shoko Hakurane” (1885)

Beni Museum

Beni Museum
Tokyo, Japan

Kyoto was long the main area of beni production. Beni production in Edo started to prosper in the late Edo Period (late 19th century). Isehan-honten was established at Kobuna-cho, Nihonbashi, in 1825. Founder Hanemon Sawada started his own shop after apprenticing at a beni and oshiroi (face powder) wholesaler in Toriabura-cho, Nihonbashi, for about 20 years. The shop was called Iseya-Hanemon, and it used the name Isehan.
This is a picture depicting Isehan-honten in the Meiji Period.
Isehan-honten had a shop at 1-8 Kobuna-cho, Nihombashi-ku, during the Meiji Period. Shop space set aside to sell beni can be seen at the front of this picture, and there was space to make beni, called the beni-ba, at the back of the shop. The note in the picture indicates that hamigaki benizome-ko (toothpaste powder with beni) was sold wholesale, and nishikie kashibukuro (paper bags of sweets upon which ukiyo-e was printed and used beni as paint) was sold at the shop in addition to lip rouge.

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  • Title: “Tokyo Shoko Hakurane” (1885)
Beni Museum

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