Jajce is a town and municipality located in the Central Bosnia Canton of the Federation of Bosnia and Herzegovina, an entity of Bosnia and Herzegovina. According to the 2013 census, the town has a population of 7,172 inhabitants, with 30,758 inhabitants in the municipality. It is situated in the region of Bosanska Krajina, on the crossroads between Banja Luka, Mrkonjić Grad and Donji Vakuf, on the confluence of the rivers Pliva and Vrbas.