Informal movement in architecture and the decorative arts that championed the unity of the arts, the experience of the individual craftsman, and the qualities of materials and construction in the work itself. The Arts and Crafts Movement developed in the second half of the 19th century and lasted well into the 20th, drawing its support from progressive artists, architects and designers, philanthropists, amateurs, and middle-class women seeking work in the home. They set up small workshops apart from the world of industry, revived old techniques, and revered the humble household objects of pre-industrial times. The movement was strongest in the industrializing countries of northern Europe and in the USA, and it can best be understood as an unfocused reaction against industrialization. Although quixotic in its anti-industrialism, it was not unique; indeed it was only one among several late 19th-century reform movements, such as the Garden City movement, vegetarianism, and folksong revivals, that set the Romantic values of nature and folk culture against the artificiality of modern life.