The Costa Blanca is over 200 kilometres of Mediterranean coastline in the Alicante province, on the southeastern coast of Spain. It extends from the town of Dénia in the north, beyond which lies the Costa del Azahar, to Pilar de la Horadada in the south, beyond which lies the Costa Cálida.
The name Costa Blanca was coined in the 1950s as a way to promote tourism. The region has a well-developed tourism industry and is a popular destination for British and German tourists.
The localities along the Costa Blanca are Alicante, Altea, Benidorm, Benissa, Calp, Dénia, Elche, El Campello, Finestrat, Guardamar del Segura, L'Alfàs del Pi, Orihuela Costa, Pilar de la Horadada, Santa Pola, Teulada–Moraira, Torrevieja, Villajoyosa and Xàbia. Benidorm and Alicante are the major tourist centres.