Werner Haberkorn

Mar 13, 1907 - June 1997

Werner Haberkorn was a German-Brazilian engineer, photographer, and businessman. Haberkorn arrived in Brazil as an immigrant in the 1930s, accompanied by his wife Luise. Together with his brother, Geraldo Haberkorn, he founded one of the most important postcard companies in the country, Fotolabor. It produced thousands of postcards throughout the 1940s and 1950s, many of which were widely circulated. Haberkorn body of work allows the visualization of the urban transformation of the city of São Paulo in the mid-20th century.
Werner Haberkorn died in 1997 at the age of 90. He left a legacy of aerial photographs, panoramic views, advertising stills, postcards, albums and photographic montages. A large body of his work is located at the Werner Haberkorn Collection at the Paulista Museum of the University of São Paulo. The remainder of his archive remains with his children.
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