Lurelle Van Arsdale Guild was an architect, industrial designer, and interior designer. After studying painting at Syracuse University, Guild worked as an illustrator and writer. He started Lurelle Guild Associates in 1928. In 1944, Guild was a founding member of the Society of Industrial Designers in New York.
Over the years, Guild's clients included Alcoa, Aluminum Cooking Utensil Company, Chase Brass & Copper Company, Electrolux, Heywood-Wakefield, International Silver Company, Kensington, Inc., Pullman Company, Revlon, and the Scranton Lace Company.