Land of Makebelieve was an amusement park located in the hamlet of Upper Jay, New York, United States. It was in operation from 1954 until 1979. The park was designed and built by Arto Monaco.
In contrast to many more modern theme parks, Land of Makebelieve was a more low-key, whimsical attraction where children were encouraged to use their imagination. It allowed children to wander from place to place in the park as their whims guided them, without having to follow any sort of structured program or itinerary. As a park built strictly for children, parents were encouraged to just sit back and watch. Attractions and points of interest in the park were all built to half-scale, suitable for children age 12 and under. They included a castle, a riverboat, a train, several fairy tale houses, and a stagecoach and old western town.
The park was permanently closed in 1979 after suffering extensive flooding damage from the nearby Ausable River. Some of the fairy tale houses that were undamaged were relocated to what was then a similar type park called Storytown, located in Queensbury, New York. That park is now the Six Flags-owned Great Escape.