Nuriootpa is a town in South Australia and the major commercial centre of the Barossa Valley, about an hour's drive north of the state capital, Adelaide, and 77 kilometres by rail. The name of the town is reputed to be the local Aboriginal word for "meeting place".
Nuriootpa is situated at the north end of the Barossa Valley, near the Sturt Highway and has a population of over 5704 people, making it the largest town in the area. There are grape-vines growing on some of the buildings in the main streets, and vineyards surrounding the town. It is home to wineries including Penfolds, Atze's Corner, Elderton Wines, Kaesler Wines, First Drop Wines & Wolf Blass.