Hedley Donovan was editor in chief of Time Inc. from 1964 to 1979. In this capacity, he oversaw all of the company's magazine publications, including Time, Life, Fortune, Sports Illustrated, Money, and People. Hand-picked by founder Henry Luce, Donovan redirected the magazine from its historically conservative orientation to a more objective editorial stance, particularly with respect to the Vietnam War. The Hedley Donovan Award was created in 1999 by the Minnesota Magazines and Publications Association to recognize individuals who have shown outstanding lifelong dedication and contributions to Minnesota's magazine industry.