Tel Aviv-Yafo, often referred to as just Tel Aviv, is the most populous city in the Gush Dan metropolitan area of Israel. Located on the Israeli Mediterranean coastline and with a population of 460,613, it is the economic and technological center of the country. If East Jerusalem is considered part of Israel, Tel Aviv is the country's second most populous city after Jerusalem; if not, Tel Aviv is the most populous city ahead of West Jerusalem.
Tel Aviv is governed by the Tel Aviv-Yafo Municipality, headed by Mayor Ron Huldai, and is home to many foreign embassies. It is a beta+ world city and is ranked 41st in the Global Financial Centres Index. Tel Aviv has the third- or fourth-largest economy and the largest economy per capita in the Middle East. The city has the 31st highest cost of living in the world. Tel Aviv receives over 2.5 million international visitors annually. A "party capital" in the Middle East, it has a lively nightlife and 24-hour culture. Tel Aviv has been called The World's Vegan Food Capital, as it possesses the highest per capita population of vegans in the world, with many vegan eateries throughout the city.