Herbert Bayer

Apr 5, 1900 - Sep 30, 1985

Herbert Bayer was an Austrian and American graphic designer, painter, photographer, sculptor, art director, environmental and interior designer, and architect. He was instrumental in the development of the Atlantic Richfield Company's corporate art collection until his death in 1985.
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“The picture is the imitation and converted reality of the goods, in short, an indirect substitute for reality.”

Herbert Bayer
Apr 5, 1900 - Sep 30, 1985
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