Laren is a town and municipality in the province of North Holland, Netherlands. Located in the Gooi region, it is the oldest town in the area. Together with its neighbor Blaricum, Laren is one of the most affluent towns in the Netherlands.
Nationally, Laren is well known for its history as a late 19th-century art colony, preserved in the museum Singer Laren, its retirement home for elderly artists Rosa Spier Huis, as well as its wide array of shops. Laren is part of the Amsterdam metropolitan area, situated east of Amsterdam.