Pershore is a market town in Worcestershire, England, on the banks of the River Avon. Pershore is in the Wychavon district and is part of the West Worcestershire parliamentary constituency. At the 2011 census the population was 7,125. The town is best known for Pershore Abbey, Pershore College, and the plums grown locally.
Pershore is situated on the River Avon, 6 miles west of Evesham and 6 miles east of Upton-upon-Severn in the Vale of Evesham, a district rich in fruit and vegetable production The town lies near the A44 midway from Worcester to Evesham. The nearest motorway junctions are junction 7 of the M5 or junction 1 of the M50. There is a railway station on the Cotswold Line, enabling direct travel to Paddington station, London, via Evesham, Moreton-in-Marsh, Oxford, Didcot and Reading, although Pershore station is more than one mile from the centre of the town towards Pinvin.
Bus services in Pershore are operated by First Midland Red, Astons Coaches and N.N. Cresswell with links to Evesham, Stratford and Worcester.