Émile de Girardin was a French journalist, publisher and politician. He was the most successful and flamboyant French journalist of the era, presenting himself as a promoter of mass education through mass journalism. His magazines reached over a hundred thousand subscribers, and his inexpensive daily newspaper La Presse undersold the competition by half, thanks to its cheaper production and heavier advertising. Like most prominent journalists, Girardin was deeply involved in politics, and served in parliament. To his bitter disappointment, he never held high office. He was a brilliant polemicist, a master of controversy, with pungent short sentences that immediately caught the reader's attention.