i-D Magazine's Influence

British Fashion Council

The Original, Since 1980.

i-D
Launched by Terry Jones in 1980, i-D began as a fanzine dedicated to the street style of punk-era London, and embarked on a journey that revolutionised not only the world of fashion publishing, but fashion itself. i-D quickly earned its position at the vanguard of fashion and style, abiding by the premise of originate – don’t imitate. The winking cover stars have included Madonna, Gisele, Naomi Campbell, Kylie, Beyonce, Cara Delevingne and Kate Moss. Industry leading photographers and stylists including Nick Knight, Craig McDean, David Sims, Mario Sorrenti, Alasdair Mclellan, Edward Enninful, Olivier Rizzo and Alastair McKimm among others have all crafted their work at i-D. Constantly reinventing itself, i-D continues to encourage creativity and to shout out for youth culture. i-D is now one of the biggest and fastest growing fashion websites and social media network, an award winning video channel, home to a fast growing media agency, and of course an industry leading fashion magazine. Originate, don’t imitate!
Credits: Story

This exhibit was created by the British Fashion Council in collaboration with i-D magazine. Special thanks to i-D magazine for putting this together.

All rights belong to i-D and the specific photographers credited unless otherwise stated. All photographers, stylists and models have been credited where known.

Star Kate Moss. Photography David Sims. Styling Anna Cockburn.
The Survival Issue, No. 149, February 1996.

Credits: All media
The story featured may in some cases have been created by an independent third party and may not always represent the views of the institutions, listed below, who have supplied the content.
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